Assessing the Factors Measuring Intention to Use New Technology of the Citizens of Abu Dhabi

Abstract

Objective: This paper assessed the factors that motivate users to adopt new mobile application technology and measure their intention to use it.

Research Method: A questionnaire was administered to collect the data among the customers of Etisalat in Abu Dhabi Municipality. 396 valid questionnaire forms were received from the respondents analyzed through the SmartPLS software package using the PLS-SEM technique.

Findings: The model evaluated with SmartPLS showed investigated meausuring attributes have significant effect on intention to use the technology. R² value of the model showed that developed model has substantial power in explaining the effect of the factors. Among the attributes perceived usefulness factors are major drivers for adopting the technology.

Originality: Strutural model explaining the drivers for developing inention to use any technology based on perception of the users is developed.